Print, Publication Design, Creative Direction, Non-profit

Publication Printing - Wonderpress

Drawing from United Way Chattanooga's branding guidelines, website revamp, and core message of "give, advocate, volunteer, and connect," I emphasized these themes through thoughtful hierarchy and visual imagery. This strategic design approach effectively communicated the organization's mission, reinforced its commitment to building stronger communities, and encouraged readers to take action and support their local community.

The publication strikes a balance between a brochure and an annual report. It serves as a compelling tool for United Way Chattanooga to engage with potential supporters at events and throughout the city. This piece had the potential to drive increased involvement and support for United Way Chattanooga's vital work in the community.